Unveiling the Feminine Psyche: ASCOPE Attends Lopamudra Banerjee’s Book Launch ‘How Does It Matter?’

Book Launch Report

Aishwarya Siingh

BAJMC Sem 3


The book and the launch event attended by the city's well-known dignitaries

The launch of Lopamudra Banerjee’s book, How Does It Matter? Portrait of the Artist as a Woman, took place on Tuesday, September 1, 2026, at 6 PM at Cafe I Can Flyy Tea Kafi in Ballygunge, Kolkata. Representing the Amity School of Communication (ASCO), the gathering provided a deeply intellectual and emotionally charged space to celebrate poetry over prose as an essential, moving medium capable of expressing what prose often cannot reach. The event was graced by Chief Guest Moon Moon Sen, former Member of the Lok Sabha and celebrated actress. The evening’s discourse was brilliantly navigated and moderated by arts and events curator Oindrilla Dutt, alongside a panel of distinguished intellectuals, including author, scholar, and women's rights activist Jael Silliman, writer and diplomat Roma Bhattacharjea, and acclaimed film director Sudeshna Roy. Rooted deeply in her cultural origins, Banerjee’s voice resonated powerfully across the room, leaving attendees with the uncanny feeling that each verse held up a mirror to their own inner worlds and lived experiences.

Author, Lopamudra Banerjee

The central narrative of the panel discussion delved directly into the heart of the anthology, a collection of 80 fiercely feminist poems designed to give authentic, unyielding shape to the complex identity of women. The panelists praised Banerjee for her rare ability to distill profound human experiences into just a few visceral, carefully crafted words, leveraging intense and striking female imagery to explore raw themes of despair, systemic discrimination, betrayal, dislocation, and the fragile struggle to preserve sanity. A significant portion of the discourse focused on how societal structures consistently suppress women across all dimensions—emotionally, mentally, and intimately—pointing out how rarely a woman’s genuine desires and agency are acknowledged in her physical or sensual relationships. Through non-linear storytelling influenced by the raw, unbridled intensity of Sylvia Plath and showcased in evocative pieces like The Kali and Dancing in the Rain, Banerjee captures both the emotional weight of 18 years of togetherness and the terrifying sensation of being out of control, alongside the transcendent hope embodied by children dancing amid life’s sudden storms.

Audience at the event

Ultimately, the event brought into sharp focus the reality that this collection was created not for commercial gain or mass consumption, but rather for a niche audience—for literary scholars, women's studies enthusiasts, and the starving artist within who continually returns to poetry for personal salvation. The dynamic arc of the poems functions like a prism of light, wherein dark imagery of blackness, thunder, lightning, and rain undergoes a dramatic metamorphosis into the fertile, reborn essence of caustic breath, fresh blood, and renewed vitality. The influence of travel and venturing into unknown places was highlighted as a critical catalyst that expands an author's knowledge without severing ties to the places and values already known. The evening concluded with a shared reverence for the transformative weight of language, leaving no doubt that through Banerjee's courageous writing, even the most isolated and suppressed corners of female existence can find a lasting voice, a place of belonging, and ultimate liberation.

 

Mastering Modern Storytelling: Abhinav Decodes Micro-Dramas, Series Bibles, and AI in Media

Report

Aishwarya Siingh

BAJMC 3


Abhinav Banerjee at the session 

The Amity School of Communication (ASCO) hosted an engaging guest lecture titled "From Words to Worlds: The Journey of a Story from Script to Screen" on August 24 at  Big Studio convened by Prof. Moumita De Das, ASCO. The session featured guest speaker, Abhinav Banerjee, who was felicitated by Prof. (Dr.) Akash Deep Muni, Dean of ASCO. Abhinav, an accomplished Creative Producer with extensive experience in digital-first storytelling, audio series, micro-dramas, and AI-assisted productions, brought rich industry insights—drawing from key projects like the AI-assisted YouTube series Blood Boy and successful vertical micro-dramas such as Crypto King and Nafrat—to offer students a realistic and forward-looking view of the entertainment ecosystem.

The Convenor Prof. Moumita De Das along with the guest

Banerjee opened the session by unpacking foundational narrative theory, focusing on Christopher Booker’s classic concept that all storytelling across books, movies, and serials is rooted in just 7 basic plots. He illustrated how timeless tropes—such as Revenge, Rags to Riches, and Forbidden Love—continue to dominate modern entertainment. Unpacking audience psychology, he explained why viewers consistently devour cliché plotlines. With a lighthearted example, he highlighted the famous Indian serial trope where a wronged character fakes their death and returns for vengeance: despite no plastic surgery, a simple change of makeup, outfit, or addition of eyeglasses magically deceives lifelong acquaintances. Though absurd on paper, these recognizable tropes remain effective because they fulfill specific emotional payoffs that audiences crave.


Abhinav Banerjee interacting with ASCO students

Moving into practical production frameworks, Banerjee demystified the process of crafting a series bible—the blueprint that locks in tone, character arcs, visual rules, and episodic structures for serial content. He explained how modern creators construct show bibles to keep long-running narratives consistent, and highlighted how industry professionals increasingly leverage generative AI tools to draft, structure, and refine these bibles seamlessly. He then detailed the explosive growth of vertical micro-dramas and bite-sized episodic content. Major streaming platforms and dedicated apps (such as Disney+ Hotstar, ReelShort, DramaBox, and EIGHT’s Vertical TV) are rapidly launching specialized verticals for micro-content. He further explored how artificial intelligence is reshaping end-to-end creation, with creators employing generative AI workflows—utilizing tools like Claude, ChatGPT, Nano Banana Pro, Google Flow, Seedance, and Cinema Studio—for everything from storyboarding and music composition to generating full-scale AI movies.

The two-hour session was highly interactive. Banerjee showcased screenings of his own micro-dramas and an AI-generated movie, followed by an entertaining game where students identified famous film characters and quoted their iconic dialogues. Closing with practical career advice, he urged aspiring media professionals to build strong personal brands on Instagram and LinkedIn to showcase their portfolios and network effectively within the rapidly evolving entertainment industry.

 

 

9th Riturangam International Film Festival 2026: A Celebration of Cinema

Report

Anuradha Halder

BAJMC Sem 3

9th Riturangam International Film Festival 2026 

The four-day 9th Riturangam International Film Festival 2026 was held from August 27- 30, 2026 at Barasat Vidyasagar Mancha Municipality Hall, Barasat organised by the Ritu Rangam Natyakendra. The festival commemorated the contribution of the erstwhile director, Rituparno Ghosh. It brought together filmmakers, artists, students, literature and cinema enthusiasts at one platform to celebrate cinema. More than 50 films from India and other countries such as Italy, France and the USA, across different languages and genres were showcased.

ASCOPE team covered the final-day, which began with a beautiful classical Kathak performance by a talented team. The graceful movements, expressions and rhythmic presentation created an engaging start to the day's programme. Following the performance, the National Film Competition began at 12 p.m. A number of films were screened as part of the competition, including Gajon, Hymns of Nature by Debanjana Manji, Eti Tomar, an Assamese film by Purbis Ahmad, and The Last Voyage, a Bengali short fiction film by Bhaswati Roy. The films presented different stories and perspectives, making the screening session an interesting experience for the audience.

ASCOPE Team, Atreyee, Anuradha and Rupa along with Prof. Sourav Kr. Basu with other dignitaries

At 3:30 p.m., a special screening of Annapurna Bhavan was held. The approximately 30-minute short fiction film was directed by Rahul Biswas, the founder of the Riturangam International Film Festival. The screening added a special dimension to the day's programme as the audience got the opportunity to watch a work by the person who had played a key role in bringing the festival together.

At 4 p.m., the programme continued with the unveiling of a special issue of Kajari magazine, followed by a panel discussion featuring distinguished personalities from the film industry. The panel included Smt. Sreelekha Mukherji, National Award-winning actress and Jury Chairperson; Smt. Sarmistha Maiti, two-time National Award-winning filmmaker; Sri Rajdeep Paul, two-time National Award-winning filmmaker and alumnus of the Satyajit Ray Film and Television Institute; Smt. Jayashree Bhattacharya, renowned filmmaker; Smt. Olivia Das, renowned sound designer; Sri Samrat Ray Chakraborty, award-winning independent filmmaker; and Partha Chakraborty, renowned film director.

Organiser Rahul Biswas of Ritu Rangam Natyakendra

The panel discussion focused particularly on short films and the art of storytelling. The speakers discussed the process of making short films, the importance of developing meaningful stories within a limited duration and the ways in which films can connect with and affect audiences. Their experiences and perspectives provided valuable insights into the creative and practical aspects of filmmaking. For students and aspiring filmmakers in the audience, the discussion offered an opportunity to understand cinema beyond simply watching a film on screen.

The next special screening took place at 4:30 p.m., when Kayantar was presented. The approximately 29-minute short fiction film was produced by Aurora Film Corporation and directed by Sarmistha Maiti and Rajdeep Paul. The screening further highlighted the festival's focus on short and independent films and provided the audience with another engaging cinematic experience.

At 5 p.m., the festival moved towards a master class and talk session, followed by the much-awaited award distribution ceremony. Several films received prizes and special recognition in different categories. Films such as The Last Voyage, Jhor, Ure Jabar Bayna, Neel Ghori and The Accused, among others, were recognised during the ceremony. The award distribution brought an atmosphere of excitement and appreciation as the festival acknowledged the creative efforts of filmmakers and artists.

The closing ceremony brought together the filmmakers, jury members, artists, participants and audience members who had been part of the festival, creating a warm and celebratory atmosphere at the venue. The interactions among the guests and the audience continued even after the formal proceedings, with conversations around films, performances and the festival itself.

9th Riturangam International Film Festival 2026 

With the final awards being presented and the last moments of the programme filled with applause and appreciation, the 9th Riturangam International Film Festival 2026 came to a close. The four-day celebration stood as a vibrant gathering of cinema and creativity, while keeping the spirit of Rituparno Ghosh at its heart. The final day ended on a memorable note, bringing our second day at the festival to a fitting close.