Anirban Majumder Launches “Beyond the Numbers” at Oxford Bookstore, Kolkata

Book Launch Report

Rupa Sethia

BAJMC 2

Author Anirban Majumder and Sujata Sen, former director, British Council

The latest book by author Anirban Majumder, Beyond the Numbers, was launched on 18 July 2026 at Oxford Bookstore, Park Street, Kolkata. The event brought together readers, writers, students, and literature enthusiasts to celebrate the release. During the programme, the author shared the inspiration behind the book, discussed its key themes, and interacted with the audience, making the launch both informative and engaging.

Anirban Majumder is a business leader and author with around 22 years of experience in multinational companies. His expertise includes sales, business development, leadership, and negotiation. Throughout his career, he has emphasized building long-term relationships instead of focusing only on short-term results. Beyond the Numbers was written to guide aspiring entrepreneurs, start-up founders, and professionals facing business challenges. The book focuses on negotiation, sales, marketing, trust-building, and empathy. It explains how empathy can strengthen communication, improve customer relationships, and develop effective negotiation skills.

 

     Pic1: Author, Sen and Reshmi Chatterjee, curator                   Pic 2: Author and Rupa Sethia, ASCO Student

The chief guest of the event was Sujata Sen, CEO of Future Hope and former Director of the British Council, East India. The programme organised and curated by Reshmi Chatterjee, who welcomed the guests. Beginning at 6:00 p.m., the event featured the official unveiling of the book, followed by an interactive discussion between the chief guest and the author. Specially designed bookmarks based on the theme of Beyond the Numbers were distributed among the audience. During the discussion, Anirban Majumder spoke about the challenges faced by entrepreneurs and start-up founders. Drawing from his professional experience, he explained that many businesses struggle because entrepreneurs fail to communicate their ideas effectively or build trust with customers. He said the book was written to provide practical guidance for people starting a business or overcoming professional challenges.

The author further emphasized that there are no bad ideas; success depends on how an idea is presented. He explained that first-time entrepreneurs often become too enthusiastic while presenting their ideas, which may reduce customer interest. He encouraged entrepreneurs to stay calm, understand customers' needs, make thoughtful decisions, and build trust during negotiations. These concepts are explored in greater detail throughout the book.

The author conveyed that he wrote Beyond the Numbers to support people who feel confused or uncertain in their professional lives. Through practical examples and real-life experiences, the book aims to build confidence, improve communication, and help readers overcome workplace and business challenges. The discussion was followed by an interactive question-and-answer session, where audience members asked questions on entrepreneurship, business strategy, and negotiation. The author responded with practical insights from his own experience.

Students from various colleges and universities attended the event, including Amity University Kolkata, Techno India University, The Bhawanipur Education Society College, and George College of Management and Science, reflecting the growing interest of young learners in entrepreneurship and professional development. 

From Amity University Kolkata, three students attended the event: Rupa Sethia (B.A. Journalism and Mass Communication, 2025–2029), Ranjabati Basu (BBA, 2024–2028), and Sunetra Sahoo (BBA, 2024–2028).

The overall ambience of the event was pleasant and welcoming. Hosting the launch at Oxford Bookstore proved to be an excellent choice, as the venue offered a warm and aesthetic atmosphere. The decorations were simple yet elegant, and the bookstore's literary environment made the occasion memorable for readers and guests alike.

The event concluded with informal interactions among the attendees, followed by the organizers' closing remarks. The programme successfully highlighted the importance of entrepreneurship, effective communication, empathy, and trust-building in professional success. It also promoted reading culture while providing students, aspiring entrepreneurs, and professionals with valuable insights from the author's experiences, making the event educational and memorable.

The wait ends in glory, Spain's second World Cup triumph leaves Argentine fans heartbroken

Report

FIFA WC FINAL - SPAIN VS ARGENTINA 2026 

Sohini Bhattacharya

BAJMC Sem 2

The title of the Champions of 2026 FIFA World Cup, finally, went to Spain for the second time, defeating Argentina (1-0) on July 19, Sunday at the New York New Jersey Stadium (MetLife Stadium) in East Rutherford, New Jersey.

The 23rd edition of football's biggest international tournament, marked another historic chapter in the sport's 96-year legacy since its inception in 1930. Held from 11 June to 19 July 2026, the tournament made history as the first FIFA World Cup to feature 48 teams, expanding from the previous 32-team format. It was also the first edition to be jointly hosted by Canada, Mexico, and the United States, featuring a record 104 matches across 16 host cities.

The much-anticipated final took place on Sunday, 19 July 2026, at the New York New Jersey Stadium (MetLife Stadium) in East Rutherford, New Jersey. With a seating capacity of 82,500, the tournament's largest venue witnessed a packed crowd alongside several distinguished guests. U.S. President Donald Trump joined FIFA President Gianni Infantino for the medal and trophy presentation, while the leaders of fellow co-hosts Canada and Mexico were also present. Adding to the grandeur, Hollywood star Tom Cruise made a special appearance before kickoff, while a Super Bowl-inspired halftime show featuring Shakira, Madonna, BTS, Justin Bieber, and Burna Boy, curated by Coldplay's Chris Martin, entertained fans worldwide.

As the referee blew the opening whistle, the contest began at an electrifying pace. Spain immediately established dominance through crisp passing, relentless pressing, and superior ball possession, dictating the rhythm of the game from the very first minute. Although Argentina struggled to create clear attacking opportunities, goalkeeper Emiliano Martínez kept the defending champions in the contest with a series of exceptional saves. Spanish stars Lamine Yamal, Dani Olmo, and Mikel Oyarzabal repeatedly tested Martínez, while defenders Cristian Romero and Lisandro Martínez produced determined performances to prevent Spain from finding the breakthrough. Despite Spain's overwhelming control, the first half ended in a goalless stalemate.

The second half unfolded in much the same fashion. Spain continued to dominate possession and create chances, forcing Martínez into further crucial saves. Argentina remained resilient in defence but found it difficult to impose themselves offensively. After an intensely fought ninety minutes, the final entered extra time with the score still locked at 0-0.

The decisive moment finally arrived in the 106th minute, with  Ferran Torres finding the back of the net with a clinical finish as Nico Williams delivered a perfectly weighted assist, sending Spanish supporters into jubilation. Argentina pushed desperately for an equaliser in the closing stages, but Spain's disciplined defence held firm until the final whistle, sealing a memorable 1-0 victory and the nation's second FIFA World Cup title.

The tournament also celebrated individual brilliance. Rodri was awarded the Golden Ball as the tournament's best player, Unai Simón claimed the Golden Glove, Pau Cubarsí won the Young Player Award, and Kylian Mbappé secured the Golden Boot with ten goals, becoming the first player to win the award in consecutive World Cups.

As Spain celebrated beneath a shower of confetti and fireworks, an emotional Lionel Messi collected his runners-up medal with tears in his eyes. While Spanish players rejoiced with the trophy, Argentina's supporters rose to applaud their team, bringing a poignant end to an unforgettable World Cup that will be remembered as the night Spain reclaimed football's greatest prize.

 

Xpressions 2026: A Look at the Media Fest by ASCO-Kol

Report

Rai Saha

BAJMC Sem 2

Poster of the event

Event List of XPRESSIONS 2026

The corridors of Amity School of Communication witnessed an outburst of creativity, culture, communication and youthful spirit as the institution raised its curtains for the very first edition of its annual media fest, Xpressions 2026, held on the 14th and 15th of May. Over the span of two vibrant days, the campus transformed into a dynamic hub where students from colleges across the city gathered not only to compete, but to express, perform, create and connect. With more than 700 registrations pouring in, the fest carried an atmosphere where enthusiasm met artistry and ideas found their own stage.

The convenors of the event were Dr. Anisha Ray and Dr. Prashant Pradhan.

The event took a culturally provocative head start with an elegant inaugural ceremony graced by Debashis Sen, former IAS officer and former Chairman of the New Town Kolkata Development Authority, whose insightful words reflected upon the evolving landscape of media and society. The ceremony was also attended by Prof. Dr. Sanku Bose, Professor and senior academician, alongside Akashdeep Muni, Dean of Amity School of Communication. As the ceremonial lamp was illuminated, the stage bloomed into poetry through a graceful Rabindra Nritya performance, adding a touch of Bengal’s timeless cultural essence to the beginning of the fest. It was a moment where tradition met aspiration, and where the light of creativity seemed to pass from one generation to another.

 

      Inaugural Dance            

                                    The Crown Affair: Participants on stage                                         

DJ Session: Students fill the campus Atrium 

Panel Discussion - Stay Tuned

Across both the days, Xpressions 2026 arranged a wide spectrum of competitions and interactive experiences that brought together participants from various colleges under one roof. The air carried competitiveness, excitement and the rush of youthful expression. Cine Lumière celebrated the art of filmmaking with participants submitting thoughtfully crafted short films, while Curtain and Chaos created a dramatic space for performers to showcase their acting skills and stage presence.

The fest also embraced lighter and more interactive segments through events like Turn Coat and Pop Pandemonium, where participants engaged in spontaneous speaking rounds and cinematic guessing games that kept the energy alive throughout the day. Photography enthusiasts found their frame through Shutterstorm, a competition dedicated to visual storytelling and creative perspective. Adding to the spirit of celebration was the Experience Zone, which turned into a crowd favourite with energetic DJ arrangements across both the days alongside the fest’s hydration partner Monster Energy.

The second day unfolded with even greater enthusiasm as students and participants continued to pour into the campus. The registration desks, efficiently managed by the students of the institution, reflected the teamwork and coordination behind the fest’s execution. Events like Reel-a-Race mirrored the language of new age media, allowing participants to communicate stories, perspectives and independent direction through the medium of reels and digital storytelling.

The fest also witnessed intellectually charged discussions through Youth Parliament, where participants engaged in fierce political debates and conversations surrounding social narratives and contemporary issues. On the other hand, Bunk & Banter filled the atmosphere with humour and relatability through stand-up comedy performances that brought waves of laughter across the audience. Creativity and branding merged through Mark My Brand, where participants were provided with instant brand details and challenged to conceptualize logos from scratch before pitching the thought process behind their creations. The glamour and elegance of the fest found its space through Crown Affair, a fashion ramp walk competition that celebrated confidence, individuality and stage charisma.

The closing ceremony, themed around “Unfiltered: Reclaiming Self in the Age of Algorithm and Post-Truth Distortions,” powered by PORIBES Foundation curated by Prof. Moumita De Das brought together several renowned personalities including Dr. Dibyendu Kumar Roy, neurosurgeon and Founder-President of Poribes Foundation; Gargi Guhathakurta, Input Editor at TV9 Bangla; Tahir Abbas, media professional and communication expert; Joydeep Das Gupta, founder and editor of News Sense Media Skills Lab; and Akashdeep Muni, Dean of Amity School of Communication. Through conversations, byte-sized interactions and panel discussions, they spoke about reclaiming individuality in an era dominated by algorithms, networks and post-truth distortions while encouraging students to navigate media with authenticity and responsibility.

The fest finally concluded with a grand award ceremony honouring winners across all competitions held under the roof of Amity School of Communication. As the nominated works premiered on projectors and applause echoed through the auditorium, the celebration wrapped itself in joy, music and one final DJ session. Xpressions 2026 did not simply end as a media fest; it unfolded as a canvas of voices, perspectives and creativity, a beginning that promised an even louder expression in the years to come.

Photography: Brahmanand Samanta

UNFILTERED: Reclaiming Self in the Age of Algorithm and Post-Truth Distortions - A Panel Discussion

A thought-provoking panel discussion 'STAY TUNED'

Report

Sohini Bhattacharyya

BAJMC Sem 2

Event Poster published by AUK

On 15th May 2026, the campus of Amity University Kolkata came alive with enthusiasm, intellect, and vibrant discussions as the department of Journalism and Mass Communication organized a compelling panel discussion, 'STAY TUNED' under the theme, “UNFILTERED: Reclaiming Self in the Age of Algorithm and Post-Truth Distortions.” The session brought together renowned media professionals and aspiring communicators on a common platform to reflect upon the evolving landscape of journalism, media ethics, artificial intelligence, and the responsibility of truth in contemporary society. 

This event was part of ASCO Annual media fest, XPRESSIONS 2026 and was curated by Prof. Moumita De Das, ASCO. The event was powered by PORIBES FOUNDATION.

The discussion was hosted and moderated by Dr. Akash Deep Muni, Dean of Amity School of Communication, alongside distinguished media professionals including Ms. Gargi Guhathakurta, Input Editor of TV9 Bangla,  Mr. Tahir Abbas from Times Network, Mr. Joydeep Das Gupta, Editor of News Sense and Founder of Media Skills Lab and Dr.Dibyendu Kumar Roy, Neurosurgeon and founder president of Poribes Foundation. 

During session, the panelists shared insightful perspectives on the growing concern surrounding misinformation and truth distortion in journalism. When asked about the real meaning of “truth distortions,” Ms. Gargi Guhathakurta strongly remarked that such distortion is “absolutely meaningless.” She emphasized the immense responsibility journalists hold towards their viewers and readers, stressing that the primary duty of media professionals is to deliver authentic and factual news rather than spreading misinformation or fake narratives.

Esteemed panelists

Addressing the role of media festivals in shaping students’ futures, Ms. Guhathakurta highlighted the importance of practical skill development. She stated that aspiring reporters must learn to build strong sources and networks, while students interested in copywriting should focus deeply on language and communication that remains accessible and acceptable to all sections of society.

Speaking on the significance of such events beyond academics, Mr. Joydeep Das Gupta noted that media festivals provide students with valuable opportunities to interact directly with journalists, communicators, and industry experts. According to him, such exposure helps students understand the real workings of the media industry and broadens their professional outlook. He also underlined the growing influence of Artificial Intelligence in modern newsrooms and stressed that students must stay updated with technological transformations within journalism. Expressing his appreciation for the initiative, he extended his best wishes to the organizers and described the event as “wonderful.”

When asked about the role of media in women empowerment and social reach, Dr. Dibyendu highlighted how media today penetrates every corner of society, questioning whether there remains anyone untouched by its influence. He pointed out that even in the remotest parts of the country, television and satellite communication continue to shape awareness, opinions, and social consciousness.

Mr. Tahir Abbas also shared an optimistic outlook regarding the future of media for students. He expressed that despite economic instability in various sectors, the media industry continues to expand with the emergence of new channels and platforms, making the future of journalism bright and promising. Reflecting emotionally on the atmosphere of the event, he remarked that the energy on campus reminded him of his own college days from nearly two decades ago.

The panel discussion proved to be enlightening, inspiring students with meaningful guidance, engaging debates, and practical insights into the changing media ecosystem. The event concluded on a celebratory note with an energetic award ceremony filled with smiles, laughter, applause, and excitement, making the media fest a memorable and enriching experience for everyone present.

Book Launch of 'Horror Next Door' by Prasun Roy - An Eve of reminiscing Tagore's Storytelling

Report

Anuradha Halder

BAJMC Sem 2 

The illustrious panel at the book launch

The book- Horrors Next Door

On the eve prior to Rabindra Jayanti, AHAVA Communications and AHAVA Readers' and Writers' Club organised the launch of Horror Next Door (translation of Tagore’s stories) by Prasun Roy on May 8, 2026, at Starmark, South City Mall. The literary evening celebrated the  literary brilliance of Rabindranath Tagore and revisited the timeless charm of Bengali horror storytelling through discussion, memory and translation.

The evening was graced by Aniruddha Roy Chowdhury, acclaimed National Award-winning filmmaker, who attended as the Chief Guest. The session was anchored by Dr. Julie Mehta, whose engaging moderation thoughtfully connected literature, cinema and cultural memory throughout the discussion. The panel featured Sudeshna Roy, filmmaker and author; Dr. Sanjukta Dasgupta, former Dean of Calcutta University; and Ashoke Viswanathan, National and International Award-winning filmmaker. Brinda Roy, poet and wife of the author, was also present during the event.

The book presents English translations of eight renowned Bengali horror stories by Rabindranath Tagore, including Monihara, Kankal and Khudito Pashan. The discussions focused on the mystery, emotions and storytelling in these stories and how they continue to remain memorable for readers across generations.

The audience along with panellists

The author, Prasun Roy

The panel discussion focused on different aspects of Tagore’s literary legacy, from his Nobel Prize recognition to the continued relevance of his writings even today. The speakers discussed how Tagore’s horror stories presented fear through human emotions, loneliness and psychological depth rather than traditional horror.

A large number of literature lovers, readers and students gathered for the event. The evening turned into a beautiful walkthrough nostalgic stories, old memories and discussions on Bengali literature, storytelling and the importance of preserving Tagore’s stories through translation for newer generations of readers.

Roy, the author remarked that “Rabindranath Thakur is a polymath. He's somebody whom every Bengali of at least my generation look up to as a creator of stories of every sort, whatever the mind can think of.” He further shared that he had grown up reading Tagore’s works, his poems, songs, essays, novels and stories that etched deep in his literary journey till date.

The evening witnessed the presence of many readers, students and literature lovers, creating an atmosphere filled with discussions, nostalgia and admiration for Tagore’s literary genius. The program concluded with the author interacting with the audience and personally signing copies of the book, bringing the memorable literary evening to a warm end.

The Team: Anuradha, Shivarati and Atreyee along the author

P.C: Shivarati Saha

                                                                                                                                                        

                            

 

The Lotus Blooms in Bengal: A Historic Saffron Surge in 2026

Opinion Piece

Aishwarya Siingh

BAJMC Sem 2

The change of guard...outgoing CM Mamata Banerjee PC: Pexels

The political landscape of West Bengal has been irrevocably altered as the Bharatiya Janata Party (BJP) clinched a historic victory in the 2026 Assembly Elections, securing a resounding 208 seats and ending the fifteen-year reign of the Trinamool Congress (TMC). The campaign was defined by a surge of raw public emotion, encapsulated in the viral anthem "Paltano darkar, Chai BJP sarkar" (A change is needed, hence a BJP government) and the desperate plea of "Banchte chai, BJP tai" (We want to live, hence BJP).

Prime Minister Narendra Modi set the tone with a symbolic morning boat ride on the Hooghly river, capturing the "soul of Bengal" and declaring that the state now demands progress over stagnation. Home Minister Amit Shah hailed the shift "from fear to trust" as the state recorded an unprecedented 46.5% vote share for the BJP, while the TMC's share plummeted to 38.2%, leaving them with only 79 seats.

The saffron wave swept through the state’s five divisions with mathematical precision. In the Jalpaiguri Division (North Bengal), the BJP’s dominance was absolute, winning 48 out of 54 seats. The Presidency Division, including Kolkata, witnessed the most stunning transformation where the BJP captured 42 of 68 seats—highlighted by the historic defeat of Mamata Banerjee in her own bastion of Bhabanipur. In a repeat of the Nandigram "giant-slayer" act, Suvendu Adhikari wrested the seat from the incumbent CM by a margin of over 15,000 votes. In Medinipur, the Adhikari fortress remained impenetrable with 42 seats, while the Burdwan Division saw 45 seats flip as industrial workers revolted against job scarcity. Even in the Malda Division, a historic stronghold, the BJP made massive inroads with 31 seats. Every party this time took a bite out of the TMC’s traditional voter base; notably, the Left Front and Congress broke their prior droughts to secure 2 seats each, proving that the anti-incumbency sentiment had permeated every corner of the electorate.

The fall of the TMC was precipitated by a "perfect storm" of systemic failures and a breakdown in law and order. Women’s safety emerged as the ultimate deal-breaker, fueled by the Chief Minister’s own controversial remarks questioning why girls need to go out after 7 PM. This, alongside the "Syndicate" culture and "Cut-money" practices, left the public exhausted. The administration was further accused of intentionally blocking central welfare schemes like Ayushman Bharat and PM-Kisan. Perhaps most alarming were the direct confrontations with central agencies, such as the CM allegedly barging into an ED raid to seize files, and the shocking incident in Malda where a mob held judicial officers captive—an incident that underscored a total collapse of the rule of law.

Furthermore, the narrative of demographic shift due to illegal immigration from Bangladesh resonated deeply, with residents in border districts blaming the influx for rising crime and disrupted peace in once-tranquil cities.So, Why BJP? Beyond the anger, the BJP offered a concrete vision of "Ashol Poriborton" (Real Change). This victory was the result of years of meticulous groundwork by a core team of strategists. Credit is widely given to Sunil Bansal, the General Secretary whose "Panna Pramukh" model established a standing cadre that finally challenged the TMC's grassroots dominance. Dharmendra Pradhan acted as the chief strategist and troubleshooter, bridging the gap between the central leadership and local units, while Bhupender Yadav is praised for his flawless micro-management of booth-level operations and legal challenges.

Additionally, Biplab Deb played a pivotal role; his deep understanding of Bengali traditions—similar to those in his native Tripura—and his aggressive, high-energy campaigning style significantly influenced and energized the BJP workers on the ground. The victory was further bolstered by the Special Intensive Revision (SIR) of electoral rolls, which purged over 9 million "ghost voters." This process, combined with the commendable work of the CRPF, gave voters the confidence to step out without fear of the "Chapamar" (rigged) voting tactics of the past. The election also saw the successful implementation of "Home Voting", where polling officials went to the residences of bedridden and elderly citizens to collect their ballots.

This unprecedented security even prompted a large number of migrants to return from different states across India just to cast their votes. By combining a promise of industrial revival with a restored rule of law, the BJP has not just won an election—it has initiated a new epoch in the history of "Sonar Bangla." All the data, seat divisions, and electoral figures mentioned in this article have been sourced directly from the official website of the Election Commission of India (ECI)

Read more: https://results.eci.gov.in/ResultAcGenMay2026/index.htm

Shatabdi Nritya Utsav: An Evening of Rhythm and Grace

Event Report

Anuradha Halder

BAJMC Sem 2

PC: Anuradha Halder

Shatabdi Nrityayan presented ‘Shatabdi Nritya Utsav’, the 26th annual dance festival on March 29, 2026, at Mohit Maitra Mancha, Paikpara, Kolkata. It was an elegant eve that celebrated dance and culture.

The event set off with the ceremonial lighting of the lamp. The Chief Guest for the evening was Dr. Hemanti Chatterjee, Member Secretary of the West Bengal State Akademi of Dance, Drama, Music and Visual Arts, Jorasanko Campus, Kolkata. The Guests of Honour included Dr. Reena Jena, Odissi dance guru, Sri Abhijit Mitra, Councillor of South Dumdum Municipality; Dr. Om Prakash Bharati, Former Director of ICCR (Fiji), EZCC and NEZCC, Smt. Kakali Bose, Odissi dance guru and Sri Ashwini Kumar Palai, social worker.

PC: Anuradha Halder

The programme presented a series of classical dance performances, mainly based on the Odissi style, by students of different age groups. It began with “Ganga Taranga Mangalacharan,” a traditional item performed to seek blessings at the start of a recital. The senior group performed “Shivastakam,” followed by items such as “Pallavi.” The junior group presented expressive pieces like “Aja Muh Dekhili,” “Ahe Nila Saila,” and “Dekho Go,” showing fine expression and skill. One of the highlights of the evening was the Sambalpuri folk dance, which was warmly appreciated by both the audience and the guests. The program concluded with an Odia abhinaya performance by the students.

The event also featured guest artists, including Odissi dancer Sri Debasish Pattnaik, Kathak dancer Smt. Rupa Rani Das Bora, Odissi dancer Smt. Sradhanjali Rowla, and Odissi dancer Ms. Arkopala Bose. A special “Shatabdi Srijan Samman” was conferred upon Sri Debasish Pattnaik and Smt. Rupa Rani Das Bora in recognition of their contribution to classical dance.

The felicitation ceremony was conducted with dignity. The President of Shatabdi Nrityayan, Smt. Mamata Mallick, honoured the Chief Guest and the Guests of Honour. The Chief Guest further felicitated the awardees, while Dr. Om Prakash Bharati honoured the guest artists. Felicitation was also extended to the host, coordinators, and the technical team for their support.

The event was organised under the guidance of Smt. Shatabdi Mallick, Secretary of Shatabdi Nrityayan, along with the efforts of senior students. Their teamwork ensured the smooth execution of the program. On this occasion, Smt. Mallick stated, “I extend my heartfelt appreciation to all the children. Their dedication and sincere hard work were clearly reflected in today’s presentation. The programme has been a great success and fills me with pride. It marks a special milestone for all of us, and I hope this spirit continues to grow stronger with each passing year.”

Smt. Mamata Mallick, President of the institution, also remarked, “It fills me with pride to see the 26th Annual Program come together so beautifully. I truly appreciate the sincere efforts of all the children.”

The program concluded with the distribution of certificates to all performers. Overall, the event was a grand success and left a lasting impression on everyone present.

 

                                                                                                            

She was named ‘Swadhinata’

A story

Sohini Bhattacharya

BAJMC SEM 2

Pencil Sketch by Nilanjana Chattoraj

She was named Swadhinata, a name that meant freedom. The night she was born, her small house in Kolkata glowed in the soft light of oil lamps, a sudden power cut wrapping the neighbourhood in darkness while inside, a quiet promise was made. Her mother had held her close and whispered that this child would not inherit silence, that she would live according to her will. As a child, Swadhinata believed freedom was simple. It lived in running barefoot through narrow lanes, in shouting “pakad ke dikha!” as she outran boys, in climbing gates just to see what lay beyond. Through her eyes, the world was open, unfinished, hers to explore. But slowly, almost invisibly, the lines appeared. A fall from a wall became a reminder— “ladkiyan aise nahi Karti’’. A loud laugh drew stares that lingered too long. One afternoon, when she was asked to come inside while her brother kept playing, she stood at the threshold, confused, watching freedom exist just a few steps away but not for her. She did not protest loudly: she simply stepped back. That was her first lesson—freedom doesn’t always disappear, sometimes it is quietly redirected until you stop reaching for it.

As she grew, the boundaries grew sharper, more personal. Puberty did not just change her body—it changed the way the world saw her, and in turn, how she began to see herself. The same streets now demanded caution; the same people carried different eyes. Instructions replaced encouragement—"seedha chalo”, “zyada mat bolo”, “der mat karo”. Once, on her way back from tuition, she noticed how she instinctively shortened her laughter while walking past a group of men, her body adjusting before her mind could even question it. Another day, she was stopped from joining a school trip because “it’s not safe for girls,” while the boys discussed it freely the next morning. Freedom of movement, she realized, was conditional: freedom of expression, negotiable. She began editing herself mid-sentence, choosing silence over confrontation, “theek hai” over “kyun?”. At a family gathering, when she was told to “sit properly” and “not argue too much,” she felt something deeper than anger—she felt recognition. This wasn’t one moment. It was a pattern. And yet, like many girls, she adapted. She told herself it was easier, safer, expected. Freedom, through her lens, was no longer about doing what she wanted—it became about avoiding what might invite restriction.

Adulthood brought a different kind of illusion—the idea that she now had choices. Courses were suggested, careers were “guided,” and eventually, her life began to follow a path that felt chosen but not owned. “Ye safe hai’’… “ye better hai”… “Shaadi ke baad sab theek ho jayega”. Marriage didn’t cage her loudly, it refined her boundaries. Her time, her voice, her decisions—none were taken away, yet none were entirely hers. One evening, during another power cut, as oil lamps flickered again like the night she was born, she found an old notebook. Inside it, her childhood handwriting declared, “Main badi hoke jo chaahun woh karungi.” She stared at it for a long time, feeling something stir—something she had not felt in years. It wasn’t anger. It was awakening. For the first time, she saw her life not as a series of rules, but as a series of quiet submissions. And in that moment, something fierce rose within her, something inherited yet buried and she began questioning herself —“Hum sab to Kali Maa ka jaat hain, haina? humare andar Durga jag sakti hai….to main kyu aise logon ki hare ek bat sunke jiyun?” It was not a declaration to the world, but to herself. A realization that strength had never been absent: it had only been subdued.

From then on, her resistance did not come as rebellion, but as reclamation. She began to question—why must safety mean restriction? Why must respect mean silence? She spoke a little more, held her ground a little longer, stepped out without explaining every movement. The world did not transform overnight; the stares remained, the expectations persisted. But through her eyes, freedom began to change its meaning again. It was no longer the carefree running of childhood, nor the constrained negotiation of adolescence. It became something quieter, stronger—an internal refusal to shrink. She understood that freedom is not always something given or taken—it is something remembered, reclaimed, and lived despite resistance. And as she moved forward, carrying both the weight of her past and the strength of her awakening, Swadhinata finally began to become what her name had promised—not a life without barriers, but a life that questioned them. A life that, in its own quiet defiance, echoed the dream and as Tagore said – “where the mind is without fear and the head is held high.”

(An excerpt published in the 2nd edition of ASCO TIMES)

Ink and Integrity: ASCO Students Pay Tribute to the ‘Satyagrahis’ of Information

 World Press Freedom Day

Report

Aishwarya Siingh

BAJMC Sem 2

Poster of the Event

In an era where information is the world's most valuable currency, the Amity School of Communication (ASCO), Kolkata, stood as a vanguard for journalistic integrity. Celebrating World Press Freedom Day, the campus transformed into a forum of intellectual rigor and creative defiance, reminding us that a muffled press is the precursor to a silenced nation.

The event commenced with a symbolic gesture of growth and sustainability. In a unique departure from traditional lamp-lighting, the dignitaries—including Chief Guest Shri Debashis Sen (IAS, Retd.), Guest of Honour Shri Prasenjit Baksi, Consulting Editor at Prasar Bharati, Doordarshan Kolkata  Vice Chancellor Prof. Dr. Sanku Bose, Registrar Ms. Amrita Saha, Dean of Academics Prof. Dr. Shauli Mukherjee, Dean of ASCO Prof. Dr. Akash Deep Muni, and Convenor Prof. Moumita De Das—together planted a sapling. This act mirrored the nurturing required to keep the "Fourth Estate" alive and flourishing.

ASCO TIMES 2nd edition launched by the dignitaries

The momentum shifted to the digital frontier with the launch of the second edition of "THE ASCO TIMES." An initiative by ASCOPE, this publication serves as a laboratory for future editors, proving that the spirit of Hicky’s Bengal Gazette still thrives in the hearts of Kolkata’s youth.

Shri Debashis Sen delivered a stirring keynote, emphasizing that press freedom is not a gift from the state but a fundamental pillar of human rights. His words resonated with the classic sentiment of Lokmanya Tilak:

"Swaraj is my birthright, and I shall have it." Tilak’s legacy reminds us that the right to speak is the first step toward the right to be free.

A dance recital on Gauri Lankesh 

The atmosphere turned poignant as BAJMC students took the stage for an inaugural dance tribute to the late veteran journalist Gauri Lankesh. It was a "mesmerizing and powerful" performance that used rhythmic storytelling to highlight the perils faced by those who dare to speak truth to power. Following this, Shri Prasenjit Baksi shared veteran insights from the world of broadcasting, underscoring that a journalist’s "free voice" is the only antidote to societal stagnation.

Audio drama on Sach ki Soch by BAJMC 4

Adding a layer of contemporary relevance, Prof. Dr. Akash Deep Muni discussed the complexities of delimitation, using it as a case study for the media’s immense power in shaping public perception through news delivery.

 

Glimpses from drama Awaaz ki Gunj

The day reached its crescendo with the creative energy of BAJMC students. Through a series of musical skits and dances, they chronicled the arduous journey of the Indian press—from the defiant colonial resistance to the dark days of the Emergency. Their performance served as a vivid reminder that the "Freedom to Print" was earned through sacrifice.

Winners of poster making on Press Freedom receive their certificates

All the participants

The essence of the day was best captured by the timeless prayer of Gurudev Rabindranath Tagore:

"Where the mind is without fear and the head is held high... Into that heaven of freedom, my Father, let my country awake."

 

BOOK LAUNCH: The Tool of Negation: How Vishwanath Alluri is Redefining the Modern Leader

 Report by

Aishwarya Siingh

BAJMC Sem 2

Vishwanath Alluri, the author of The Enlightened Manager: A Transformative Approach to Work and Life

The Book

On a Wednesday evening at the historic Oxford Bookstore on Park Street, ASCO attended the launch of The Enlightened Manager: A Transformative Approach to Work and Life. The event was more than a book release; it was a masterclass in merging corporate strategy with the profound stillness of self-awareness. Authored by Vishwanath Alluri (with Harry Eyres), the evening brought together thought leaders to dissect how modern leadership can find its soul.

The author, Vishwanath Alluri—founder of the Tanish Engineering Group—recounted his pivot from the high-pressure tech world in 2014 to his work with the Jiddu Krishnamurti Foundation. This shift is the heartbeat of his book. Charming the Kolkata crowd with a quip about how Andhra and Bengal are united by their love for rice, Alluri moved quickly into the "tool of negation." He argued that management is not about "booking up" more tasks, but about understanding the "How" over the "What."

Using compelling footage from a 2025 India-England cricket match and a high-stakes tennis match, Alluri demonstrated that management is "awareness in the moment." In his view, the athlete—and the manager—must focus on what is currently in hand rather than being paralyzed by the potential outcome.

Chief Guest Debashis Sen, Ex-IAS and Chairman of Smart City New Town, described the book as a timely "zest" of Krishnamurti’s teachings. He noted that in an age of distraction, forced concentration is a myth. "If you try to concentrate," he quoted the author, "your mind will freak away." Instead, he urged for a return to being mindful and open-minded citizens.

The panel

The panel discussion, featuring moderator Dr. Arnab Basu and panelist Anamitra Chatterjee, explored the "blurring between education and training." While training provides the "How," true education explores the "Why," naturally leading to solutions through reflection. Alluri concluded with the evocative concept of "Coffee Darshan"—the idea that a solitary cup of coffee can be a "pilgrimage inside you." As ASCO observed, the event left the audience with a singular truth: to manage others effectively, one must first find the "Panna"—the soul of wisdom—within themselves.

Pic Credit: Rai Saha