ASCOPE-An initiative by ASCO-Kol: 2025

Showing posts with label 2025. Show all posts

One Step at a Time: 'Milap' and launch of 'ASCOPE'

By ASCOPE Team

On the eve of April 10, 2025, Amity School of Communication, Kolkata organised the event of Milap. Milap, a vibrant fusion of creativity from the BAJMC-2, MAJMC-2, and MAJMC-4 batches, brought students back to the essence of communication—speaking, listening, and seeing. The event, packed with interactive sessions, was an initiative to celebrate and sharpen core media skills through participation and creative expression.

ASCOPE - Logo by Indira Senapati of M.A Sem 4

The event began with a warm welcome, followed by a speech from the Honourable HOI, Dr. Pritam Chattopadhyay. The key highlight was the official launch of ASCOPE, a student blog showcasing the digital marketing expertise of MAJMC-4, with contributions from all three batches in the form of articles and sketches. This initiative will be mentored by ASCO-Kol faculty members.The audience engaged in a listening activity presented by MAJMC-2, followed by a visual storytelling session with BAJMC-2’s posters on 'Global conflicts and their media portrayal'. MAJMC-4 also presented a brand story exhibition, reflecting their innovation and creativity.

Milap Poster By Hiya Mitra of BAJMC-2

The finale focused on speaking—the heart of media practice. ASCOPE was introduced as a platform for students to develop their voice and express themselves. Students were encouraged to follow the blog on Instagram and join the team to continue this journey of expression.

At the Event all faculty members and the students

HOI, Dr Pritam Chattopadhyay and Moumita De Das, Associate Professor and Editor of ASCOPE

of Amity School of Communication at the event

Milap Event Head, Moumita De Das along with M.A Sem 4 students launching ASCOPE

Posters of BAJMC 2 on Global Conflict and Media Coverage and MAJMC 4 on Brand Story Telling

An audio drama by M.A Sem 4

ASCOPE Team Members

Milap ended on a high note, with gratitude to all participants for making the event lively and memorable. It was organised by ASCO-Kol faculty member, Moumita De Das, Associate Professor. The event truly marked the spirit of teamwork and creative vibrancy that in coming semesters will have positive impact on students' academic excellence and personal growth.

Report by Hiya Mitra

Pic Courtesy: Pramit Sarkar

Rishita Ghosh

Lights Arrangement: Jishnu Nag

Check this out!

The blog link - ASCOPE

https://ascopeblogging.blogspot.com/?m=1

Found in the hills, lost in the fog- Kodaikanal "Princess of Hill Stations"

The endless cycle of nature which involve mountains and winds we discovered the balanced state of everything that exists. Few years back I travelled down to Kodaikanal with my family. It is a hill station in Dindigul district in the state of Tamil Nadu, India. Our journey included visting Poombarai Village View Point, Liril Falls and other beautiful viewpoints.

Poombarai Village View Point

Visting Poombarai Village View Point remains an event that we will would never forget. It is a peaceful spot with pleasant weather and view which is perfect for photography. It is surrounded with terraced farms which is covered with foggy hills and colorful traditional houses. The view provided with calm and pleasant surrounding which seemed to be transformed into an artistic view point.

Wind moves through forest trees in a never-ending rustling sound as fog windles through the branches

Fog-wrapped mountains of beauty

Liril Falls

Liril Falls is a beautiful waterfall near Kodaikanal. It is a beautiful place to enjoy nature. The water flows gently through stones and the soothing sound of flowing water creates a beautiful natural scene.

Writing and picture courtesy: Isha Ballav

Navigating Love Across Miles:

The Reality of Long-Distance Relationships

Long Distance relationship’s are a rather specific kind of experience that most people encounter in the present world. It can be difficult at face value to be so distant from someone one cares about because of work, school, or other obligations. This makes it difficult to work but long-distance relationships can work as long as a lot of effort and positive attitude is applied.

Source: pexels

Aberdein, Rotimah, and Murphy state that one of the most difficult aspects that come with an LDR is the geographical distance. It’s the accompanied hand-holding, eating together or simply spending time together without talking. The lack of such moments may be often uncomfortable and one may feel lonely or bored at times. Instead, the best way in which communication becomes a lifeline is revealed below. I imagine that having meetings through video calls or using voice notes or simply sending each other messages throughout the day is important. It is not a mere issue of the frequency of communication but also of willingness to address concerns and avoid hiding issues from the other half. This includes sharing one’s thoughts, feelings as well as his or her difficulties which play a role in ensuring that despite the distance the bond is kept intact.

Still, it has to be remembered that communication equally has its highs and lows. For example, due to time difference, tight schedule, or lack of proper understanding, some messages may misinterpret. That is why I was surprised that Kenya had also said that patience in an LDR is like foreplay it is quite critical. One has to make a conscious effort to remember that both of you are working and struggling in an unfavourable environment. Patience and forgiveness makes up for a lot when it comes to the healthy or balancing of a relationship.

However it is not all negative impacts there are some advantages of being in a long distance relationship as well. First, it provides freedom that both the couples need to become different people, býtcheti. In this case being apart is beneficial and allows an individual to pursue own aims and interests without creating a feeling of abandonment of the other partner. This independence can alternatively work for your relationship by denying a partner records that would show that he/she is needy or dependent on you when the two of you are together.

Great thing about LDRs, however, is how such time makes you appreciate the little time spent together as such. Each time it is a rather special event, and even just watching a movie or taking a walk is what is saved in the soul. This way, there is much more respect for each other in contrast to the relationships where people spend all day together.

Source: pexels

Another aspect that contributes to the formation of a satisfactory LDR is trust. If there is no trust, then it is possible to experience feelings of doubt and fear owing to the lack of faith in one another’s words and actions. But, important as having trust is, there must be a prospect for Pounder as well. Getting the knowledge that the distance is not permanent either they will be setting new time to meet in the near future or the next plan is to move in together gives a couple something to anticipate.

Thus there is no doubt that long-distance relationships are not for all but those are so lucky who got success in this type of relationship. They challenge your patience, loyalty and proof of your good relationship’s ability to communicate but strengthens the bond that exist in the relationship. It underlined a truth—that love in this world is not only when two people are in the same boat but rather when they are!, able to stand by each other even if they are thousand of miles apart.

Courtesy: Shayantony Ganguly

Amiphoria, 2025

Amiphoria, by Visuals

Amiphoria is the annual cultural fest extravaganza organised by Amity University, Kolkata. In this year's iteration, Amiphoria 2025, it was an unforgettable convergence of countless and diverse students from colleges all across Kolkata. Organised from 5th to 7th March, Amiphoria turned out to be a massive success, engaging in the battle and matchup of wits, passion, and exhilaration, and forging bonds of trust and goodwill amongst all.

The events covered performing arts such as music, dance and theatre events, to fashion, business and debate circuits to even literature and sports. The participation was engaging and the 3 days were jam-packed. But every fest has its trump card, its own show. On the first day, the fest were graced by the glamorous, DJ Lil B who's phenomenal dance numbers had the students on their toes through. The 2nd day had everybody completely charged and singing when Snigdhajit and Liveline pulled off an absolutely brilliant performance with songs ranging from Arijit Singh and KK, to going back to the old days, with an electrifying stage presence. The last day ended with the main star event, with a very distinguished performance from famed Bollywood singer Asees Kaur which invigorated the students with her awe-struck talent of harmony. With this, the 2025 Edition of Amiphoria by Amity University Kolkata came to an end.

What follows is a visual presentation of how Amiphoria 2025 unfolded.