One Step at a Time: 'Milap' and launch of 'ASCOPE'

By ASCOPE Team

On the eve of April 10, 2025, Amity School of Communication, Kolkata organised the event of Milap. Milap, a vibrant fusion of creativity from the BAJMC-2, MAJMC-2, and MAJMC-4 batches, brought students back to the essence of communication—speaking, listening, and seeing. The event, packed with interactive sessions, was an initiative to celebrate and sharpen core media skills through participation and creative expression.

  ASCOPE - Logo by Indira Senapati of M.A Sem 4

The event began with a warm welcome, followed by a speech from the Honourable HOI, Dr. Pritam Chattopadhyay. The key highlight was the official launch of ASCOPE, a student blog showcasing the digital marketing expertise of MAJMC-4, with contributions from all three batches in the form of articles and sketches. This initiative will be mentored by ASCO-Kol faculty members.The audience engaged in a listening activity presented by MAJMC-2, followed by a visual storytelling session with BAJMC-2’s posters on 'Global conflicts and their media portrayal'. MAJMC-4 also presented a brand story exhibition, reflecting their innovation and creativity.

Milap Poster By Hiya Mitra of BAJMC-2   

The finale focused on speaking—the heart of media practice. ASCOPE was introduced as a platform for students to develop their voice and express themselves. Students were encouraged to follow the blog on Instagram and join the team to continue this journey of expression.

At the Event all faculty members and the students

 HOI, Dr Pritam Chattopadhyay and Moumita De Das, Associate Professor and Editor of ASCOPE 

of Amity School of Communication at the event

Milap Event Head, Moumita De Das along with M.A Sem 4 students launching ASCOPE

Posters of BAJMC 2 on Global Conflict and Media Coverage and MAJMC 4 on Brand Story Telling


An audio drama by M.A Sem 4




ASCOPE Team Members

Milap ended on a high note, with gratitude to all participants for making the event lively and memorable. It was organised by ASCO-Kol faculty member, Moumita De Das, Associate Professor. The event truly marked the spirit of teamwork and creative vibrancy that in coming semesters will have positive impact on students' academic excellence and personal growth.

Report by Hiya Mitra

Pic Courtesy: Pramit Sarkar

                       Rishita Ghosh

Lights Arrangement: Jishnu Nag


Check this out!

The blog link - ASCOPE 

https://ascopeblogging.blogspot.com/?m=1


     














     



  

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