13 WAYS TO BOOST SOCIAL MEDIA CAMPAIGN AND CONTENT

Tips by Balraj Singh

MAJMC Sem1

by Pexels

A social media campaign is a strategic marketing effort on social media platforms to achieve a specific, measurable goal over a set period. A campaign is a focused, concentrated effort that can include organic and paid content, such as ads, influencer collaborations, contests, and user-generated content.

I. Regular posting and engagement with the audience - 

The page should schedule posts consistently, preferably twice a day when the targeted audience is most active. Also, the page should reply, mention and interact with the audience, which keeps the viewers or followers engaged with the page, shorts, or clips ft the subscribers or followers also benefits both the followers and the page

II. By tracking analytics

 The team should consistently track the analytical dashboard to check whether their   content is bringing them followers or not; in case the latter team should change their  approach and move to a different plan

III. Hiring a social media manager

A good experienced social media manager with their team or a solo admin can take the social media game a notch above the competitors with their ideas and innovations in the long run

IV. Collaborating with influencers, content creators and celebrities

To gain prominence and visibility in the digital world, the page should hire influencers for its content creation and promotion. The celebrities and influencers with a large number of followers and reach contribute significantly to the growth of the page

V. Paid promotions

Targeted advertisements and paid promotions boost the content's visibility and promote it across algorithms  

VI. Trending hashtags and keywords

Choosing trendy and interactive hashtags becomes important to gain traction and stay  relevant in the digital world, to generate eyeballs during contests and fan wars

VII. Giveaways and contests

Occasional gift giveaways and contests usually bring in more engagement from the targeted audience and followers. It also keeps the campaign fresh and unique. 

VIII. Cross promotion-

The post promotion should not just be limited to just one platform; it should be across the entire social networking circle, like Facebook, WhatsApp, Instagram, Twitter and YouTube

IX. Brand x sponsor campaigns

The social media admin should promote campaigns with the sponsors, which helps both parties equally in the form of revenue and reach

X. Quality content

The content should be sharp and engaging, with high-quality videos, images, and a brand relatable colour palette for content

XI. Use of trending audio, meme’s and clips

Choosing trending memes and audio clips from the latest movies and shows during interactions or audios during uploads helps in gaining traction and fans  

XII. Optimize captions and CTA’s 

Caption is where the connection happens; it adds personality and meaning to your post. A simple “what do you think?” or “Tag someone who’d relate” can spark real engagement. Good CTA turn viewers into participants, and that is what every algorithm loves

XIII.  Reaching out to communities

The team handling the page or the social media manager should be in constant touch with the large communities or groups on social media, so that the subscribers or followers feel connected and important 

BONUS TIP:- For LinkedIn, industry leaders with high follower counts should be tagged and mentioned so that their likes and reactions give more visibility to the post

        

 

 

Bihar Elections 2025: Election Promises on Job: Youth’s Opinion

Report by

Souvik Mandal

MAJMC Sem 1

PC: Pexels

Kolkata: As Bihar Election is coming near, everywhere people talking about Bihar Election and Youths are actively participating in Election talk. From Tea Stalls to Offices and even in Colleges everywhere People are gossiping on Election and promises made by nominated Leaders.

In the conversation with Youths mainly they are concerned about unemployment and illiteracy. Some also says that this election will make a new Bihar free from Jungle Raj.  

Aman, 25yrs from Gaya said: "I am unemployed even after completion of Graduation. There is no job at all in Bihar. In last election also they have promised for giving jobs but nothing changed and again they are making same promises."

Priya, 19yrs from Patna said: "I am very excited to vote for first time. I have studied from a government school and there is no any good facilities in the school which encourage students to study. I will vote for the candidate who will talk about education system."

Arnav, 28 from Patna said: "I am watching this election very closely this time. And many leaders were giving false promises to public but this time we have tools to fact check their promises with available data. So, we can clearly choose our leader."

Sana, 22yrs from Rajgir said: "Migration is the main problem in our community. Young people leave home from job. We need local industry, better education. But I am very upset in this election as leaders are only talking about caste and religion."

Sourav, 23yrs from Bhagalpur said: "Politics divide use from being united by promoting caste politics. We need to talk about startups, skill training and digitalization."

While parties across different political alliances are talking about caste, jobs in every house, youths are cautious about jobs, trainings, stopping migration, better education. Youths promised they will vote for only those who will look after Bihar’s development

Today is 14th of November, we are awaiting for the results. Let's hope for the best.

(Author's personal opinion)

Latest update: Courtesy: The Times of India 

Bihar Election Results 2025 Live: As vote counting for the Bihar assembly elections continues, the ruling NDA has taken a comfortable lead in early trends, leaving the RJD-led Mahagathbandhan, headed by Tejashwi Yadav, struggling to regain ground. Veteran leader and longest-serving Chief Minister Nitish Kumar is once again poised for the top post.

Behind the Screenplay with eminent director, Partha Chakraborty

A Workshop Report

by

Modhurima Guha Neogi

MAFTP Sem 1

Poster by Anindita Chatterjee, MAFTP 1

Shri Partha Chakrabarty felicitated by Prof. Moumita De Das, ASCO

During the session

On October 28, 2025, ASCO, Amity University, Kolkata, welcomed celebrated Bengali director Partha Chakraborty, best known for his films Samantaral (2017) and Kkoli: A Journey of Love (2014), for an inspiring workshop on the craft of Scriptwriting and Screenplay Development. The workshop aimed to help students understand the creative and technical processes behind writing for cinema — transforming raw ideas into structured, visual narratives.

Partha Chakraborty is an acclaimed filmmaker, celebrated for his subtle storytelling and distinctive portrayal of human emotions. His works explore complex psychological and social themes, blending realism with cinematic artistry. With years of experience in directing and writing, he brought valuable industry insight to the session.

The workshop opened with a discussion on the core principles of screenplay writing, illustrating how to convey emotions and scenarios through dialogue as well as visual storytelling. He then elaborated on the core principles of screenwriting — including the three-act structure, characterization, and the crucial role of conflict in propelling the narrative. Shri Chakraborty emphasized that – “Creating a compelling visual experience is the first and most fundamental aspect of scriptwriting”.

He explained the distinction between a script and a screenplay, emphasizing that every scene should convey emotion through action rather than exposition. Drawing examples from his own films as well as the works of renowned filmmakers such as Satyajit Ray, Ritwik Ghatak, Mrinal Sen, Tarun Majumdar, he demonstrated how subtle gestures, silences, and camera movements enrich cinematic storytelling.

The workshop also included an interactive exercise where participants were asked to convert a short story idea into a film scene. Shri Chakraborty guided students on how to break the scene into beats, visualize the sequence, and write concise but expressive dialogue. He further explored the realms of documentary filmmaking, commercial advertising, and short-format cinema.

Scriptwriting practice by the students

Main Learnings and Observations of the workshop:

·       The significance of visual storytelling — crafting scenes with the camera’s perspective in mind.

·       How characters should develop through their decisions and actions rather than through exposition.

·       The significance of authentic emotional expression and avoiding stereotypical or overused elements.

·       Fundamental structure of scriptwriting.

·       The concepts of time and space in storytelling.

·       The differences between writing for TV series versus films.

·       Exploration the world of advertising during the session.

·       The value of revisions and constructive feedback in refining a script.

·       Recognizing that filmmaking is a collaborative art, where writers must consider direction, editing, and performance while shaping the narrative.

MAFTP Students attending the session

The session offered a rare window into the mind of an experienced filmmaker and deepened participants’ understanding of compelling screenplay construction. Shri Partha Chakraborty’s practical advice and real-world examples inspired many students to explore writing for the screen. Overall, it was an enriching experience that bridged the gap between classroom theory and cinematic practice.

An Interactive Hour with Prof. Ayanjit Sen

 Report by

Rai Saha

B.A Sem 1

The poster created by Rai Saha

Prof. Ayanjit Sen while the session

Felicitated by Prof. Moumita De Das, ASCO

The students of Amity School of Communication, Kolkata

Kolkata, October 27- The session served as the bedrock for a renewed sense of curiosity and intellectual engagement among attendees, as Amity University Kolkata, conducted a guest lecture session with Prof. Ayanjit Sen focusing on the complex and evolving field of information warfare and it's digital influence. Where Prof. Sen elaborated on how the modern landscape of warfare has extended far beyond physical combat zones to include digital, psychological, and informational dimensions. He began by introducing the fundamentals of information warfare, describing it as the strategic use of information to shape opinions, influence decisions, and manipulate behaviours during both conflict and peacetime. He explained that in the present era, wars are not only fought with weapons but also with words, visuals, and digital content that have the power to alter public perception and morale.

Prof. Sen addressing the students

Prof. Sen discussed in detail the challenges faced in predicting and responding to modern information conflicts. According to him, one of the greatest difficulties today lies in anticipating how adversaries will use information as a weapon and how quickly one can react to counteract those narratives. Modern warfare, he explained, uses non-kinetic methods—where physical battles are accompanied by campaigns of misinformation and disinformation designed to weaken an opponent’s resolve.

Moving forward, Prof. Sen explained that successful strategic communication is a key to combating information warfare effectively. He stressed the importance of identifying hostile actors and understanding the narratives they create. Only through a detailed assessment of these narratives can one craft precise and targeted counter-messages. He encouraged students to view communication as a strategic tool that requires accuracy, timing, and credibility. Effective communication, he said, is not about responding louder, but about responding smarter—by tailoring messages to the right audience with factual, trustworthy, and emotionally resonant content.

Prof. Sen addressing the students

He further explored the digital dimensions of information warfare by introducing several tools and tactics that shape online influence. Prof. Sen elaborated on how social media bots, deepfakes, AI-generated images, meme warfare, and algorithmic amplification are increasingly being used to manipulate public sentiment and spread misinformation at an unprecedented scale. He explained how these technologies enable disinformation to go viral within seconds, often making it difficult to distinguish truth from falsehood. Through relevant examples, he demonstrated how memes and viral trends can be weaponized to push political agendas or damage reputations, showing the students the media’s powerful yet double-edged role in modern conflicts.

Sen also explained how “internet sleeper cells” operate, using AI, coordinated social media activity, international media narratives, and digital influencers through paid campaigns to seed and later activate misleading narratives across the globe.

Prof. Sen concluded the session by highlighting the importance of counter-tactics—methods used to trace and verify the origin of misleading information.  The lecture was interdisciplinary which provided the students with a holistic growth.